Ethno is JM International’s program for folk, world and traditional music. Founded in 1990, it is aimed at young musicians (ages 16-30) with a mission to revive and keep alive global cultural heritage. Present today in over 30 countries, Ethno engages young people through a series of annual international music camps as well as workshops, concerts and tours, working together with schools, conservatories and other groups of youth to promote peace, tolerance and understanding. 

At the core of Ethno is its democratic, peer to peer learning approach whereby young people teach each other the music from their countries and cultures. It is a non-formal pedagogy that has been refined over the past 30 years, embracing the principles of intercultural dialogue and understanding. 

Ethno provides a unique opportunity for young people from across the globe to come together and engage through music in a manner that is characterized by respect, generosity and openness.


An Ethno is a gathering of young musicians from different cultures to teach and share their music with each other. Experienced artistic mentors support and guide the process toward its culmination — usually a series of community and festival concerts, recordings and live streams. 

At Ethno, everyone — participants, artistic mentors, and organisers — works as a team. During the Ethno gathering, there is time for sharing, connection, learning music and of course plenty of fun! 

Ethno creates a platform where traditional barriers to learning and connecting are removed. Everyone is part of the process. Music is taught by participants and learnt by ear, no theory needs to be studied beforehand! And skill level doesn’t matter — everyone gets involved to the best they can.

This unique process of learning and reaching common goals creates lasting connections based on respect for each other’s music, culture and values. It is a microcosm of an ideal society, where everyone feels supported and heard. 

An Ethno workshop in progress

Ethno is peer-to-peer, everyone teaches and learns from each other


  1. Preserve and promote cultural heritage amongst youth.
  2. Foster intercultural dialogue and understanding.
  3. Promote non-formal music education through peer-to-peer and experiential learning.
  4. Facilitate the mobility of young musicians and emerging talent, locally and abroad.
  5. Build confidence in young people’s talents and inspire them to further their musical and creative development.
  6. Grow self-respect, self-awareness, and respect for others.
  7. Create a democratic space for the creation and performance of music.
  8. Provide equal opportunities to musicians of all genders.
  9. Celebrate young talent in an inclusive environment.
  10. Utilise, develop and promote learning and teaching methodologies by ear, making music learning accessible to all.



Questions? Write to us at info@ethno.world